Embracing Danish Heritage and Inspiring Individuality in Every Timepiece, we are
Creating Timeless Designs - Where Tradition Meets Innovation
With authenticity, meaningfulness and a burning passion for watchmaking backed by over 25 years of expertise in the jewelry and watch industry, we are keeping the best from the past while proudly introducing a design philosophy that challenges the status quo and infuses the affordable luxury watch category with new energy.
With our origins tracing back to the internationally acclaimed Danish jewelry and watch brand, Georg Jensen, we deeply value the Danish design legacy. However, our distinct watch designs also stem from a longing to transcend the ordinary. We embrace individuality, meticulously creating timeless watches that encapsulate the core principles of Danish design aesthetics, all the while expanding the horizons of accessible luxury.
We are Redefining Watches through Personalization and Sustainable Actions, so you can
Feel the pulse of affordable and impactful luxury
Meaningful Design and Interchangeable Straps
In our humble opinion, the affordable luxury watch category has become stagnant, drowning in a sea of sameness, devoid of excitement and innovation.
At ORLO, we refuse to accept the status quo. We are here to shake things up, to ignite a transformation in affordable luxury watches.
Our diverse range of meaningful and expressive designs, coupled with easily interchangeable straps, empowers next-generation watch lovers to break free from the mundane, never settling for a watch that fails to inspire.
Transforming Ocean Waste into Recycled Luxury
Our vision extends beyond design and personalization.
With our impactful accessories, you can actively participate in making a social difference.
We are passionate about sustainability and are continuously exploring ways to make our products more environmentally friendly.
Through our innovative use of recycled and recyclable plastics, collected from the world's oceans, we create watch straps that not only exude elegance but also contribute to a cleaner planet.
Prioritizing Sustainable Packaging
In addition, we extend our commitment to sustainability in the design of our packaging materials.
We prioritize the use of reusable and eco-friendly materials, ensuring that our packaging aligns with our values of minimizing waste and promoting a circular economy.
At the intersection of design, sustainability, and responsibility, we strive to make a positive impact on both the watch industry and the world we share.
We swear by the proud traditions of
Danish Design
Each individual ORLO collection epitomises Danish design with its minimalist aesthetics and detailed functionalism inspired by organic shapes.
In our pursuit of excellence and refinement we have a meticulous approach to both form and function and an uncompromising attitude to quality and detail.
Our unique collections are
A Testament to Creativity and Individual Expression
We believe in the power of design to evoke emotions, tell stories, and inspire individual expression.
What sets us apart is our relentless pursuit of inspiration. We understand that innovation does not exist in isolation but is deeply rooted in the lessons of the past.
We embrace diversity in design, celebrating a range of styles and influences. Each timepiece encapsulates a story waiting to be told, an expression longing to be shared.
With each new creation, we invite you to join us on a journey of self-expression and discovery. Wear our watches as a symbol of your individuality, an extension of your personal narrative. Let our timepieces become a part of your own story, inspiring and empowering you to embrace your truest self.
We are designing for
Self-expression and versatility
With our easy-click interchangeable straps, the power to transform your watch into a reflection of your mood and occasion lies at your fingertips.
Experience the joy of effortless customization and let your wrist make a powerful statement that resonates with your unique personality
At our core, we find
Inspiration by moments of history
Each of our collections is a heartfelt tribute to a myriad of historical periods, architectural genres, and design movements. We meticulously curate and combine elements from different eras, resulting in exquisite timepieces that effortlessly fuse contemporary allure with timeless elegance.
Our designers draw inspiration from the grandeur of Art Deco, the sleek lines of Mid-Century Modern, the organic forms of Scandinavian architecture, and many other captivating influences. By harmoniously merging these diverse aesthetics, we create watches that embody the essence of sophistication and capture the imagination of discerning individuals.
The result is a number of collection that transcend fleeting trends, standing the test of time with enduring beauty.
We design with a commitment to
Quality and Sustainability
Our watches embody the Scandinavian design heritage, reflecting our commitment to minimalist aesthetics and uncompromising quality, ensuring our timepieces can be enjoyed for years to come.
In parallel we actively pursue sustainability throughout our processes, and in the design phase as an example, we incorporate recycled plastic from the oceans into some of our watch straps. Additionally, our product packaging are designed utilizing recycled materials, to further reduce our environmental footprint.
We belive that great design should
Evoke emotions
Every detail is thoughtfully considered, from the elegant curves of the watch case to the delicate precision of the hands.
With every timepiece we create, we strive to evoke emotions and preserve the essence of those magical moments that captivate us.
Our watches not only tell time, but they also encapsulate the stories of the past while embracing the spirit of the present. They are a testament to our passion for capturing beauty and translating it into wearable art.
